Performance Marketing — Campaign Manager
Development and implementation of a complete marketing and automation solution for CityGym Aarau's 6-week transformation challenge. From video concepts to landing pages and advertisements to WhatsApp automation and sales processes.
Here you will find more details about this campaign:
SERVICE
Development of a new offer (6-week challenge), production of advertising material, creation and publication of a campaign (Facebook, Instagram), generation and scheduling of leads for sales meetings, coaching of customers on how to “close” appointments.
TIMELINE
Sep 2025
Ongoing
Challenge
Gym wanted more new customers for its 6-week program which upsells to a yearly plan
Previous campaign had only generated low quality leads
No automated funnels.
Lack of time in the gym team for lead follow-up.
Goals and approach
Create ads with high engagement
Generate leads (Facebook/Instagram Ads)
Book qualified appointments
Clear sales funnel with WhatsApp automation
Increase appointment rate & show-up rate
Make content concepts easy to implement for trainers
Outcome
I show all the products and results I created in this short video.
